Hojt Communication | Understanding the difference between contextual and too-close-for-comfort messaging – Mobile Commerce Daily – Columns
Hojt Communication is a consulting company focused on our clients need to rapidly bring the right product to the right market. We stand out due to our ability to combine skills in strategy, implementation, operations and technology with deep understanding about the connected world and the new levels of security and privacy protection that world brings.
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Understanding the difference between contextual and too-close-for-comfort messaging – Mobile Commerce Daily – Columns

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See on Scoop.it – Privacy Protection
Some applications know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This wealth of information helps marketers personalize messages.
But when do brands step over the line…

Read More: http://pingpal.io/2014/05/understanding-the-difference-between-contextual-and-too-close-for-comfort-messaging-mobile-commerce-daily-columns/