Understanding the difference between contextual and too-close-for-comfort messaging – Mobile Commerce Daily – Columns
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Some applications know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This wealth of information helps marketers personalize messages.
But when do brands step over the line…
Read More: http://pingpal.io/2014/05/understanding-the-difference-between-contextual-and-too-close-for-comfort-messaging-mobile-commerce-daily-columns/