New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)
http://pingpal.io/pingcom/ping-content/uploads/2014/09/39db6cb3-1be5-4410-901c-6f72375b3822.jpg [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates … Source: andrewchen.co Push messaging is a great tool for user engagement. But