Hojt Communication | On Your Mark, Get Set, Yo! (Pun Intended)
Hojt Communication is a consulting company focused on our clients need to rapidly bring the right product to the right market. We stand out due to our ability to combine skills in strategy, implementation, operations and technology with deep understanding about the connected world and the new levels of security and privacy protection that world brings.
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On Your Mark, Get Set, Yo! (Pun Intended)

http://pingpal.io/pingcom/ping-content/uploads/2014/07/e2d73f15-a343-44cc-8f8e-0e78b5112bb3.jpg

Okay, I must confess – When I first heard of the new app “YO”, I thought it was one of the most inane app ideas ever. Seriously, a single tap, zero character, communication tool? No emoticons? No exaggerated exclamations? No abbreviations? No Internet Slang? OMG!!!
Source: mlabs.boston-technology.com
I believe there is actually a significant message in this hype.
Going back to the early days of when the iPhone came out and revolutionized mobility with “Apps”, one thing was clear, that the apps where more or less a single task function. A calendar. A notebook. A lighter. A simple game. A beer simulation.

I believe that that is really the secret sauce in the fantastic market pick-up. Simplicity. And this was the rule of the day until (we) SW developers got our hands on apps and started pouring in features, trying to turn apps into our more well known SW-package arena.

Yo! just point to us to remove and scale down. Go beck to simplicity. Users don’e need features. They need one thing done really, really well. If they need another thing they will download an app for that task.

Apps don’t need to be bloated with cover-all functionality. The phone is actually covering it all, just add single app features. Who needs all this overlap between different apps?

Read More: http://pingpal.io/2014/07/on-your-mark-get-set-yo-pun-intended/