New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

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[Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates …
Source: andrewchen.co
Push messaging is a great tool for user engagement. But it…

Read More: https://pingpal.io/2014/09/new-data-on-push-notifications-show-up-to-40-ctrs-the-best-perform-4x-better-than-the-worst-guest-post/

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